Inspirational Quotes
Words to motivate, inspire, and guide you.
Consumer BehaviorValue PerceptionLuxuryPricing Nobody wants to buy a $60,000 electric Civic. But people will pay $90,000 for an electric sports car.
CompetitionExcellenceConsumer BehaviorTrustInnovation If you're entering anything where there's an existing marketplace, against large, entrenched competitors, then your product or service needs to be much better than theirs. It can't be a little bit better, because then you put yourself in the shoes of the consumer... you're always going to buy the trusted brand unless there's a big difference.