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Media ConsumptionReader EngagementGrowth Newspaper readership is still growing in India.

Bill Gates

Video GamesInternetMedia ConsumptionLeisure I think the thing we see is that as people are using video games more, they tend to watch passive TV a bit less. And so using the PC for the Internet, playing video games, is starting to cut into the rather unbelievable amount of time people spend watching TV.

Bill Gates

Mainstream MediaDigital ReadingTechnology AdoptionMedia ConsumptionInnovation The tablet is not mainstream. Reading off the screen is not mainstream.

Bill Gates

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